If you’ve noticed your focus fading, memory slipping or mental energy lagging—you’re not alone. Subtle cognitive changes can start earlier than you might expect and gradually interfere with how you think, work and feel. Durable MEMORY is designed to enhance your cognitive performance now—while building a strong foundation for long-term brain health.*

Formulated by Dr. Kevin Passero based on 20+ years of clinical experience, Durable MEMORY features the most effective, clinically validated nootropics (cognitive enhancers) he has used to help patients sharpen their focus, clear brain fog and improve memory recall—without stimulants or side effects.*

This advanced formula features a clinically proven 320 mg dose of Synapsa®, a patented bacopa extract backed by over 30 years of research and seven gold-standard human clinical trials. Synapsa® has been shown to significantly improve focus and learning speed, enhance memory recall and reduce mental fatigue—in as little as six weeks and even better results in 90 days.*

Durable MEMORY also includes our proprietary MemoryPlex Cognitive Blend™ featuring lion’s mane mushroom, rhodiola and gotu kola. Dr. Passero has had outstanding success with patients utilizing these adaptogenic brain-boosters in combination with Synapsa®.*

To round out the formula, you get 100 mg of SunPS® phosphatidyl serine, a sunflower-derived phospholipid that plays a critical role in maintaining optimal neuron (nerve cell) health and cognitive performance.*

Plus, Durable MEMORY provides 250 mcg of methylated vitamin B12, the neurologically active form that supports energy production and protects against age-related memory loss.*

If you’re struggling with brain fog, memory lapses or mental fatigue, you won’t find a more comprehensive, safe and effective natural solution than Durable MEMORY.*

This synergistic combination of powerful, clinically validated ingredients:*

• Significantly improves cognitive performance in as little as six weeks
• Enhances focus, learning speed and memory retention
• Improves reasoning and problem-solving
• Reduces brain fog, mental stress and fatigue
• Boosts mood, motivation and mental energy
• Promotes healthy neurotransmitter levels and brain cell communication
• Increases production of Nerve Growth Factor (NGF) for healthy neurons
• Promotes neuroplasticity (the brain’s ability to “rewire” itself)
• Supports long-term brain health and cognitive function
• Helps you stay sharp, clear-headed and mentally resilient at any age

General Product Info:

• 60 vegetarian capsules (a 30 day supply)
• Made in the USA in an FDA inspected, cGMP facility
• Every batch is 3rd party tested for safety and purity
• Packaged in premium, non-toxic amber glass bottles
• One-year return policy with free return shipping

Brain fog, lack of focus and memory lapses may seem like a natural part of aging. But here’s the truth: Even in healthy adults, cognitive decline can begin as early as age 30. And without the right support, it can gradually worsen over time. As we age, factors like stress, nutrient deficiencies, oxidative damage and declining neurotransmitter levels can all impair mental clarity, focus and memory.*

That’s why so many people are turning to nootropics—natural compounds proven to boost mental performance, mood and motivation, while also supporting long-term brain health. The word “nootropic” comes from the Greek for “to bend or shape the mind.” These brain-energizing herbs and nutrients work by enhancing neuroplasticity—the brain’s ability to grow, adapt and build new connections.*

Drawing on his 20+ years of clinical experience, Dr. Passero formulated Durable MEMORY to target these root causes of cognitive slowdown. It delivers a powerful blend of the world’s most extensively studied nootropics proven to boost brain health and cognitive function. Unlike caffeine or other stimulants that deliver a short-lived brain boost, these ingredients deliver powerful long-term results without side effects by supporting healthy synaptic signaling, nerve regeneration, cerebral blood flow, antioxidant protection and neurotransmitter balance.*

Synapsa® Bacopa: A Potent Brain-Booster Backed by Ancient Wisdom and Modern Science (320 mg)
One of the most rigorously studied natural nootropics, bacopa (Bacopa monnieri) is known to contain unique and powerful antioxidants called bacosides that are among the few substances that can easily cross the blood-brain barrier to protect neurons (nerve cells) from oxidative stress.*

Bacosides also have the remarkable ability to increase levels of the protein BDNF (brain-derived neurotrophic factor), which is responsible for the growth, maintenance and survival of neurons, and the creation of new neural connections. Higher levels of BDNF are associated with better memory, faster learning and better overall cognitive health.*

Durable MEMORY features a full clinical-strength 320 mg dose of Synapsa®—a patented, standardized, whole-plant extract of bacopa. Unlike generic bacopa, Synapsa® is supported by over 30 years of research and seven double-blind, placebo-controlled human clinical trials involving nearly 1,000 participants across multiple age groups.*

In clinical trials, Synapsa® has been shown to significantly improve multiple aspects of cognitive performance, including:*

• Improved learning rate and faster information processing
• Enhanced memory retention and recall, particularly verbal memory
• Greater mental performance and reduced forgetfulness
• Improved focus and cognitive speed, especially during tasks that require sustained attention

Unlike short-term stimulants that offer temporary alertness, Synapsa® delivers long-term support for brain resilience and performance under pressure. It has been clinically studied in both younger adults seeking mental sharpness and older adults concerned with cognitive aging.*

Participants in clinical trials experienced measurable improvements in memory, learning and reaction time after just 6 weeks of daily use, with optimal benefits seen at the 90-day mark—using the powerful 320 mg daily dose of Synapsa® found in Durable MEMORY.*

MemoryPlex Cognitive Blend™ Featuring Lion’s Mane, Rhodiola & Gotu Kola (500 mg)
Dr. Passero developed this proprietary combination to work in synergy with Synapsa® bacopa. It includes three of the most time-honored and well-studied herbs for cognitive performance and brain longevity, which have a proven track record of helping patients at his clinics.

• Lion’s Mane Mushroom (Hericium erinaceus): A powerful neural growth promoter, lion’s mane is one of the few known natural compounds to stimulate Nerve Growth Factor (NGF), a protein essential for the development, maintenance and regeneration of neurons. By promoting NGF production, lion’s mane supports the formation of new neural pathways, improves neuroplasticity and protects brain cells from age-related damage. Clinical studies also show lion’s mane can enhance mood and reduce symptoms of anxiety and depression, helping create the ideal mental environment for cognitive health.*


• Rhodiola: An adaptogenic herb traditionally used in Europe and Asia to improve resilience, Rhodiola rosea helps regulate cortisol levels, reduces fatigue and improves mental clarity under stress. Clinical research has found that rhodiola enhances cognitive function, working memory and attention span—especially during periods of high mental demand or exhaustion. It’s particularly effective for improving mental energy and stamina in stressful or high-performance situations.*


• Gotu Kola: Revered for centuries in Ayurvedic medicine as a “brain tonic,” gotu kola (Centella asiatica) supports microcirculation and helps maintain the integrity of blood vessels in the brain. It has been shown to enhance memory and cognitive function by improving blood flow and oxygen delivery to the brain, supporting neuronal regeneration, and reducing oxidative damage. Gotu kola also has calming effects, making it helpful for reducing mental stress and anxiety-related cognitive decline.*

Together, these three herbs form a powerful cognitive synergy—nourishing and protecting the brain while enhancing memory, focus and long-term neuroprotection.*

SunPS® Phosphatidyl Serine Helps Maintain Healthy Nerves (100 mg)
Phosphatidyl serine (also known as PS) is phospholipid found in high concentrations in the brain where it provides essential support for nervous system health and cognitive function. Supplementation with PS has been shown to increase levels in the body and cross the blood-brain barrier.*

PS promotes healthy brain cell communication by helping to maintain neuron cell membranes and the protective layer around nerves, called myelin. PS supports a wide range of cognitive functions including both short- and long-term memory, as well as the ability to learn and recall information. It has also been shown to improve focus, concentration, reasoning and problem solving.*

Durable MEMORY is made with the superior SunPS® which is derived from sunflower and is low allergen and certified non-GMO, unlike the vast majority of PS, which is derived from soy.*

Methylated Vitamin B12 Provides Critical Cognitive Support (250 mcg)
Vitamin B12 is a critical cofactor in numerous biochemical processes essential to brain and nervous system function. It plays a key role in the synthesis of neurotransmitters, the formation of the protective myelin sheath around nerves, and the regulation of homocysteine levels, which when elevated, have been associated with cognitive decline and brain atrophy.*

Durable MEMORY features methylcobalamin, the methylated form of B12, which has been shown to be the most bioactive and neurologically supportive form. Unlike the synthetic form (cyanocobalamin) found in many supplements, methylcobalamin is readily absorbed and utilized by the brain, even in individuals with impaired methylation pathways.*

B12 deficiency is surprisingly common, especially in older adults, vegetarians and those with digestive issues. Low B12 can cause fatigue, memory loss, difficulty concentrating, irritability, and even mood disorders. Research shows that adequate B12 levels may:*

• Improve memory recall and mental sharpness
• Support a healthy mood and reduce cognitive fatigue
• Help prevent age-related memory decline
• Promote neurological repair and long-term brain protection

The 250 mcg dose in Durable MEMORY helps ensure that your brain has the support it needs to stay energized, focused and resilient—especially as you age.*

Why We Use Amber Glass Bottles vs. Clear Glass or Plastic

• Glass is infinitely recyclable and reusable.
• Protects the ingredients from UV light damage.
• No risk of chemicals in plastics leaching into pills.

Directions
For adults only. Take 2 capsules once daily with food or as directed by your healthcare practitioner. If desired, you can split into two doses. For additional support, Dr. Passero recommends adding Durable CoQ10, which energizes brain cells and promotes superior cognitive health.*

Clean Formula Guarantee
Non-GMO | Gluten Free | Vegan | Dairy Free | Soy Free | Nut Free | Egg Free | Free of Artificial Colors or Preservatives

Timing of Results
Many people will feel improvements within 4-6 weeks. However, as with all natural products, results can vary for each individual. Dr. Passero recommends taking Durable MEMORY for at least 90 days before evaluating your progress so you can make a proper assessment.

Side Effects & Interactions
Since Durable MEMORY is made with 100% natural ingredients, the vast majority of users have no side effects, allergic reactions or interactions. It has no known interactions with most prescription drugs, medications or other dietary supplements.

Cautions
If you are taking medication, have a medical condition, or are pregnant or breastfeeding, consult your healthcare practitioner before use. Keep out of the reach of children.

Contents
Each bottle contains 60 vegetarian capsules (typically a 30 day supply).

Storage
Keep tightly closed in a cool, dry place.