Skip to product information
1 of 8

Durable MEMORY - Subscription

Nootropic Blend for Enhanced Cognitive Function*

Durable™ MEMORY promotes laser-sharp focus, clear thinking, improved memory and peak mental performance with a clinically studied dose of Synapsa® bacopa, along with five additional powerful brain boosters.*


What It Does

This science-backed blend of nootropics (cognitive enhancers) helps improve memory, focus, learning speed, brain health and overall cognitive function.*

• Promotes laser-sharp focus and clearer thinking*
• Enhances memory and information retention for faster learning*
• Improves mental performance and problem solving*
• Helps maintain long-term brain health and cognitive function*

Why It Works

Durable MEMORY promotes peak mental performance and long-term brain health with a powerful combination of six of the world’s most extensively-studied natural nootropics (ingredients shown to boost brain function).*

Durable MEMORY features a clinically studied 320 mg dose of Synapsa® bacopa shown to significantly improve multiple areas of cognitive function including information processing, learning and memory.*

Lion’s mane, rhodiola and gotu kola offer additional synergistic support for memory and cognitive function.*

SunPS® phosphatidyl serine and vitamin B12 (in the superior methylcobalamin form) help nourish and protect brain cells for lasting cognitive health.*

Directions & Label Information

Take two capsules once daily with food or as directed by your healthcare practitioner.
Durable MEMORY - Subscription

Power Up Your Brain with Science-Backed Cognitive Enhancers        

  • Synapsa® Bacopa Extract

    Synapsa® Bacopa Extract

    This standardized extract of Bacopa
    , a powerful brain-boosting herb used in Ayurveda, has been clinically proven to improve learning, memory and mental performance.*

  • MemoryPlex Cognitive Blend™

    MemoryPlex Cognitive Blend™

    Extracts of lion’s mane mushroom, rhodiola and gotu kola join forces in this synergistic blend of well-studied nootropics to promote healthy brain function and enhanced memory.*

  • SunPS® & Vitamin B12

    SunPS® & Vitamin B12

    These often-overlooked nutrients are essential for healthy brain aging. Together, they nourish and protect brain cells to help maintain optimal cognitive function as you age.*

Frequently Asked Questions

Dr. Kevin Passero Answers

Functional medicine expert, licensed naturopathic physician
and Durable co-founder Dr. Kevin Passero answers your top questions.

How does bacopa work?


Bacopa monnieri has been used for thousands of years in Ayurveda as a rejuvenating brain and memory tonic.*
Modern research is showing that bacopa has the remarkable ability to increase levels of a protein called brain-derived neurotrophic factor, or BDNF for short. BDNF is responsible for the growth, maintenance and survival of neurons, and the creation of new neural connections. Higher levels of BDNF are associated with better memory, faster learning and better overall cognitive health.*
The active compounds bacopa contains, known as bacosides, are among the few substances that can easily cross the blood-brain barrier to bind to receptor sites in the brain and promote neuron communication. Bacosides also act as powerful antioxidants, supporting and shielding the brain from damaging free radicals.*
Several well-designed clinical trials have demonstrated Synapsa® bacopa’s effectiveness in improving key areas of cognitive function, including speed of visual information processing, learning rate, working memory, retention of new information and multitasking accuracy.*

How do the ingredients in the MemoryPlex Cognitive Blend™ work?


Lion’s mane mushroom has been shown to stimulate Nerve Growth Factor (NGF), a protein vital to healthy brain cell growth and survival.*
Rhodiola is an adaptogenic herb widely used to help improve mental and physical performance, particularly during and after times of stress. Clinical trials have demonstrated its ability to enhance cognitive function, learning and memory.*
Gotu kola has been used for centuries in Ayurvedic medicine as a mental rejuvenator. It helps protect brain cells and has been shown to improve blood flow to the brain.*

Is SunPS® phosphatidyl serine derived from soy?


No. SunPS® is derived from certified non-GMO sunflower lecithin.

Why is the methylcobalamin form of B12 considered superior?


Many supplements are made with cyanocobalamin, a form of vitamin B12 that must be converted in the body into an active form through the process of methylation. Due to various factors, some people do not effectively methylate B12, which means cyanocobalamin remains inactive in the body.*
By supplementing with methylcobalamin, a premium, already-methylated form of B12, you can ensure that all of the B12 you’re taking is absorbed in an active form your cells can utilize.*

How long will it take to feel the effects?


Like most nutritional supplements, Durable MEMORY will take time and consistent use to build up in your system in order to achieve maximum effectiveness. According to one study on Synapsa® bacopa, significant improvements in cognitive function were seen in just 90 days.*

Are there any side effects?


There are no significant known side effects associated with taking any of the ingredients in this formula. However, if you are pregnant, breastfeeding or taking any medications, please consult your healthcare practitioner before use.*