What It Does
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Formulated by Dr. Kevin Passero, this unique and effective blend of science-backed nootropics (cognitive enhancers) helps improve memory, focus, learning speed, brain health and overall cognitive function. This state-of-the-art formula features Synapsa® bacopa extract, SunPS® phosphatidyl serine, vitamin B12 and our proprietary MemoryPlex Cognitive Blend™.*
This synergistic combination of powerful, clinically validated ingredients:
• Promotes laser-sharp focus and clearer thinking*
• Enhances memory and information retention for faster learning*
• Improves mental performance and problem solving*
• Helps maintain long-term brain health and cognitive function*
General Product Info:
• 60 vegetarian capsules (a 30 day supply)
• Made in the USA in an FDA inspected, cGMP facility
• Every batch is 3rd party tested for safety and purity
• Packaged in sustainable, 100% non-toxic amber glass bottles
• One-year, any reason return policy with free return shipping
This synergistic combination of powerful, clinically validated ingredients:
• Promotes laser-sharp focus and clearer thinking*
• Enhances memory and information retention for faster learning*
• Improves mental performance and problem solving*
• Helps maintain long-term brain health and cognitive function*
General Product Info:
• 60 vegetarian capsules (a 30 day supply)
• Made in the USA in an FDA inspected, cGMP facility
• Every batch is 3rd party tested for safety and purity
• Packaged in sustainable, 100% non-toxic amber glass bottles
• One-year, any reason return policy with free return shipping
Why It Works
+
For over 20 years, Dr. Passero has been working with his patients to address their concerns about cognitive health. This led him to formulate Durable MEMORY as the ultimate tool for anyone looking for natural ways to promote improved memory, peak mental performance and long-term brain health. It features a powerful combination of six of the world’s most extensively-studied and effective natural nootropics, which are nutrients shown to boost brain function. There is no other formula on the market as comprehensive and innovative as Durable MEMORY.*
Synapsa® Bacopa Extract (320 mg)
Durable MEMORY features a clinically studied 320 mg dose of Synapsa®, a patented bacopa extract with strong human clinical trials backing its effectiveness. The active compounds in bacopa, which are powerful antioxidants, are among the few substances that can easily cross the blood-brain barrier and improve neuron communication. Synapsa®, the highest quality bacopa extract on the market, has been shown to significantly improve multiple areas of cognitive function including faster learning, enhanced memory and improved mental performance—with noticeable improvements seen within just 90 days.*
SunPS® Phosphatidyl Serine (100 mg)
Phosphatidyl serine (also known as PS) supports cognitive functions including both short-term and long-term memory as well as the ability to learn and recall information. It has also been show to improve focus and concentration as well as the ability to reason and solve problems. We use the superior SunPS® which is derived from sunflower and is low allergen and certified non-GMO.*
MemoryPlex Cognitive Blend™ (500 mg)
This proprietary, synergistic combination represents some of the most well-studied medicinal herbs for supporting memory and cognitive function. Lion’s mane mushroom extract has been shown to stimulate Nerve Growth Factor (NGF), a protein vital to healthy brain cell growth and survival. Rhodiola is an adaptogenic herb that has been shown to enhance cognitive function, learning and memory. Gotu kola has been used for centuries in Ayurvedic medicine as a mental rejuvenator. It helps protect brain cells and has been shown to improve blood flow to the brain.*
Vitamin B12 (250 mcg)
B12 is a well-studied nutrient for brain, neurological health and cellular energy. We use the superior methylcobalamin form which is superior to the less effective cyanocobalamin used in many supplements.*
Why We Use Amber Glass Bottles vs. Clear Glass or Plastic:
• Sustainability: Glass is infinitely recyclable and reusable.
• UV Protection: Amber glass protects the ingredients from light damage.
• 100% Non-Toxic: No risk of chemicals found in plastics leaching into the pills.
Synapsa® Bacopa Extract (320 mg)
Durable MEMORY features a clinically studied 320 mg dose of Synapsa®, a patented bacopa extract with strong human clinical trials backing its effectiveness. The active compounds in bacopa, which are powerful antioxidants, are among the few substances that can easily cross the blood-brain barrier and improve neuron communication. Synapsa®, the highest quality bacopa extract on the market, has been shown to significantly improve multiple areas of cognitive function including faster learning, enhanced memory and improved mental performance—with noticeable improvements seen within just 90 days.*
SunPS® Phosphatidyl Serine (100 mg)
Phosphatidyl serine (also known as PS) supports cognitive functions including both short-term and long-term memory as well as the ability to learn and recall information. It has also been show to improve focus and concentration as well as the ability to reason and solve problems. We use the superior SunPS® which is derived from sunflower and is low allergen and certified non-GMO.*
MemoryPlex Cognitive Blend™ (500 mg)
This proprietary, synergistic combination represents some of the most well-studied medicinal herbs for supporting memory and cognitive function. Lion’s mane mushroom extract has been shown to stimulate Nerve Growth Factor (NGF), a protein vital to healthy brain cell growth and survival. Rhodiola is an adaptogenic herb that has been shown to enhance cognitive function, learning and memory. Gotu kola has been used for centuries in Ayurvedic medicine as a mental rejuvenator. It helps protect brain cells and has been shown to improve blood flow to the brain.*
Vitamin B12 (250 mcg)
B12 is a well-studied nutrient for brain, neurological health and cellular energy. We use the superior methylcobalamin form which is superior to the less effective cyanocobalamin used in many supplements.*
Why We Use Amber Glass Bottles vs. Clear Glass or Plastic:
• Sustainability: Glass is infinitely recyclable and reusable.
• UV Protection: Amber glass protects the ingredients from light damage.
• 100% Non-Toxic: No risk of chemicals found in plastics leaching into the pills.
Directions & Label Information
+
Directions
For adults only. Take two capsules once daily with food or as directed by your healthcare practitioner.
Contents
Each bottle contains 60 vegetarian capsules (typically a 30 day supply).
Cautions
If taking medication, pregnant or breastfeeding consult your healthcare practitioner before use. Keep out of the reach of children.
Storage
Keep tightly closed in a cool, dry place.
• Non-GMO • Gluten Free • Vegan • Dairy Free • Soy Free • Nut Free • Egg Free • No Artificial Colors or Preservatives
For adults only. Take two capsules once daily with food or as directed by your healthcare practitioner.
Contents
Each bottle contains 60 vegetarian capsules (typically a 30 day supply).
Cautions
If taking medication, pregnant or breastfeeding consult your healthcare practitioner before use. Keep out of the reach of children.
Storage
Keep tightly closed in a cool, dry place.
• Non-GMO • Gluten Free • Vegan • Dairy Free • Soy Free • Nut Free • Egg Free • No Artificial Colors or Preservatives
Questions? Click Here to Read Our FAQ
BESTSELLER
Durable MEMORY®
Get 1 FREE—Over $50 In Savings!
An advanced cognitive formula that promotes laser-sharp focus, clear thinking, improved memory and peak mental performance with a clinically studied dose of Synapsa® bacopa extract, along with five additional powerful brain boosters.*
Each bottle is normally $49 but now you can get 3 bottles for only $99. That's like getting 1 bottle free. Plus get free shipping (a $5.95 value) for total savings of over $50!
Each bottle is normally $49 but now you can get 3 bottles for only $99. That's like getting 1 bottle free. Plus get free shipping (a $5.95 value) for total savings of over $50!
Savings based on 1 bottle price
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What It Does
+
Formulated by Dr. Kevin Passero, this unique and effective blend of science-backed nootropics (cognitive enhancers) helps improve memory, focus, learning speed, brain health and overall cognitive function. This state-of-the-art formula features Synapsa® bacopa extract, SunPS® phosphatidyl serine, vitamin B12 and our proprietary MemoryPlex Cognitive Blend™.*
This synergistic combination of powerful, clinically validated ingredients:
• Promotes laser-sharp focus and clearer thinking*
• Enhances memory and information retention for faster learning*
• Improves mental performance and problem solving*
• Helps maintain long-term brain health and cognitive function*
General Product Info:
• 60 vegetarian capsules (a 30 day supply)
• Made in the USA in an FDA inspected, cGMP facility
• Every batch is 3rd party tested for safety and purity
• Packaged in sustainable, 100% non-toxic amber glass bottles
• One-year, any reason return policy with free return shipping
This synergistic combination of powerful, clinically validated ingredients:
• Promotes laser-sharp focus and clearer thinking*
• Enhances memory and information retention for faster learning*
• Improves mental performance and problem solving*
• Helps maintain long-term brain health and cognitive function*
General Product Info:
• 60 vegetarian capsules (a 30 day supply)
• Made in the USA in an FDA inspected, cGMP facility
• Every batch is 3rd party tested for safety and purity
• Packaged in sustainable, 100% non-toxic amber glass bottles
• One-year, any reason return policy with free return shipping
Why It Works
+
For over 20 years, Dr. Passero has been working with his patients to address their concerns about cognitive health. This led him to formulate Durable MEMORY as the ultimate tool for anyone looking for natural ways to promote improved memory, peak mental performance and long-term brain health. It features a powerful combination of six of the world’s most extensively-studied and effective natural nootropics, which are nutrients shown to boost brain function. There is no other formula on the market as comprehensive and innovative as Durable MEMORY.*
Synapsa® Bacopa Extract (320 mg)
Durable MEMORY features a clinically studied 320 mg dose of Synapsa®, a patented bacopa extract with strong human clinical trials backing its effectiveness. The active compounds in bacopa, which are powerful antioxidants, are among the few substances that can easily cross the blood-brain barrier and improve neuron communication. Synapsa®, the highest quality bacopa extract on the market, has been shown to significantly improve multiple areas of cognitive function including faster learning, enhanced memory and improved mental performance—with noticeable improvements seen within just 90 days.*
SunPS® Phosphatidyl Serine (100 mg)
Phosphatidyl serine (also known as PS) supports cognitive functions including both short-term and long-term memory as well as the ability to learn and recall information. It has also been show to improve focus and concentration as well as the ability to reason and solve problems. We use the superior SunPS® which is derived from sunflower and is low allergen and certified non-GMO.*
MemoryPlex Cognitive Blend™ (500 mg)
This proprietary, synergistic combination represents some of the most well-studied medicinal herbs for supporting memory and cognitive function. Lion’s mane mushroom extract has been shown to stimulate Nerve Growth Factor (NGF), a protein vital to healthy brain cell growth and survival. Rhodiola is an adaptogenic herb that has been shown to enhance cognitive function, learning and memory. Gotu kola has been used for centuries in Ayurvedic medicine as a mental rejuvenator. It helps protect brain cells and has been shown to improve blood flow to the brain.*
Vitamin B12 (250 mcg)
B12 is a well-studied nutrient for brain, neurological health and cellular energy. We use the superior methylcobalamin form which is superior to the less effective cyanocobalamin used in many supplements.*
Why We Use Amber Glass Bottles vs. Clear Glass or Plastic:
• Sustainability: Glass is infinitely recyclable and reusable.
• UV Protection: Amber glass protects the ingredients from light damage.
• 100% Non-Toxic: No risk of chemicals found in plastics leaching into the pills.
Synapsa® Bacopa Extract (320 mg)
Durable MEMORY features a clinically studied 320 mg dose of Synapsa®, a patented bacopa extract with strong human clinical trials backing its effectiveness. The active compounds in bacopa, which are powerful antioxidants, are among the few substances that can easily cross the blood-brain barrier and improve neuron communication. Synapsa®, the highest quality bacopa extract on the market, has been shown to significantly improve multiple areas of cognitive function including faster learning, enhanced memory and improved mental performance—with noticeable improvements seen within just 90 days.*
SunPS® Phosphatidyl Serine (100 mg)
Phosphatidyl serine (also known as PS) supports cognitive functions including both short-term and long-term memory as well as the ability to learn and recall information. It has also been show to improve focus and concentration as well as the ability to reason and solve problems. We use the superior SunPS® which is derived from sunflower and is low allergen and certified non-GMO.*
MemoryPlex Cognitive Blend™ (500 mg)
This proprietary, synergistic combination represents some of the most well-studied medicinal herbs for supporting memory and cognitive function. Lion’s mane mushroom extract has been shown to stimulate Nerve Growth Factor (NGF), a protein vital to healthy brain cell growth and survival. Rhodiola is an adaptogenic herb that has been shown to enhance cognitive function, learning and memory. Gotu kola has been used for centuries in Ayurvedic medicine as a mental rejuvenator. It helps protect brain cells and has been shown to improve blood flow to the brain.*
Vitamin B12 (250 mcg)
B12 is a well-studied nutrient for brain, neurological health and cellular energy. We use the superior methylcobalamin form which is superior to the less effective cyanocobalamin used in many supplements.*
Why We Use Amber Glass Bottles vs. Clear Glass or Plastic:
• Sustainability: Glass is infinitely recyclable and reusable.
• UV Protection: Amber glass protects the ingredients from light damage.
• 100% Non-Toxic: No risk of chemicals found in plastics leaching into the pills.
Directions & Label Information
+
Directions
For adults only. Take two capsules once daily with food or as directed by your healthcare practitioner.
Contents
Each bottle contains 60 vegetarian capsules (typically a 30 day supply).
Cautions
If taking medication, pregnant or breastfeeding consult your healthcare practitioner before use. Keep out of the reach of children.
Storage
Keep tightly closed in a cool, dry place.
• Non-GMO • Gluten Free • Vegan • Dairy Free • Soy Free • Nut Free • Egg Free • No Artificial Colors or Preservatives
For adults only. Take two capsules once daily with food or as directed by your healthcare practitioner.
Contents
Each bottle contains 60 vegetarian capsules (typically a 30 day supply).
Cautions
If taking medication, pregnant or breastfeeding consult your healthcare practitioner before use. Keep out of the reach of children.
Storage
Keep tightly closed in a cool, dry place.
• Non-GMO • Gluten Free • Vegan • Dairy Free • Soy Free • Nut Free • Egg Free • No Artificial Colors or Preservatives
Questions? Click Here to Read Our FAQ
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Synapsa® Bacopa Extract
This standardized extract of Bacopamonnieri, a powerful brain-boosting herb used in Ayurveda, has been clinically proven to improve learning, memory and mental performance.*
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MemoryPlex Cognitive Blend™
Extracts of lion’s mane mushroom, rhodiola and gotu kola join forces in this synergistic blend of well-studied nootropics to promote healthy brain function and enhanced memory.*
-
SunPS® & Vitamin B12
These often-overlooked nutrients are essential for healthy brain aging. Together, they nourish and protect brain cells to help maintain optimal cognitive function as you age.*
Expert Dr. Passero Explains It All
For over 20 years, Dr. Passero has been working with his patients to address their concerns about cognitive health. This led him to formulate Durable MEMORY as the ultimate tool for anyone looking for natural ways to promote improved memory, peak mental performance and long-term brain health. It features a powerful combination of six of the world’s most extensively-studied and effective natural nootropics, which are nutrients shown to boost brain function.*
There is no other formula on the market as comprehensive and innovative as Durable MEMORY. It features Synapsa® bacopa extract, SunPS® phosphatidyl serine, vitamin B12 and our proprietary MemoryPlex Cognitive Blend™.*
The Doctor Behind The Formula
Dr. Kevin Passero
Functional Medicine Expert, Licensed Naturopathic Physician and Durable Co-Founder
Dr. Kevin Passero Answers Your Questions
How does bacopa work?
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How do the ingredients in the MemoryPlex Cognitive Blend™ work?
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Is SunPS® phosphatidyl serine derived from soy?
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Why is the methylcobalamin form of B12 considered superior?
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How long will it take to feel the effects?
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Are there any side effects?
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When is the best time to take Durable MEMORY?
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What is the Nuflow Complex that is listed in your Other Ingredients?
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