The #1 Type of Magnesium
That I Recommend to My Patients

This “miracle mineral” can protect your heart, dissolve tension and help you sleep.
But it will not work unless you take the right kind.

This “miracle mineral” can protect your heart, dissolve tension and help you sleep. But it will not work unless you take the right kind.

By Dr. Kevin Passero


Magnesium is trending on social media—and that’s a good thing in my book.

Wellness experts and influencers are touting it as a “miracle mineral” for stress relief, brain support and blood pressure balance among many other significant health benefits.

And while I’m generally skeptical of online health trends and fads, this is one I can wholeheartedly get behind.

In fact, I’ve been recommending magnesium to my patients for over two decades, because, in addition to the benefits above, it’s one of the simplest, most effective ways to reduce your cardiovascular risk.

Shocking Data Reveals Why Taking Magnesium
Is One of the Best (and Easiest) Ways to Protect Your Health

Shocking Data Reveals Why Taking Magnesium Is One of the Best
(and Easiest) Ways to Protect
Your Health

Hello, I’m Dr. Kevin Passero.

In the 20+ years I’ve been seeing patients at my clinics in the Washington, DC area, I’ve found that addressing magnesium deficiency is one of the easiest and often most impactful things they can do to improve their cardiovascular—and overall—health.

There are many different forms of magnesium so it can get a little confusing. But there’s one type of magnesium that I recommend far more than any other to my patients. More on that later. First a little more about the amazing benefits of magnesium.

Durable HEART

Get this: A 10-year study published in the prestigious medical journal Atherosclerosis found that people with low levels of magnesium had more than double the risk of death from heart problems than those with higher magnesium levels. And an All-Cause Mortality (a measurement of risk of death from all causes) was more than 7x higher in people with low levels of magnesium.*

A Harvard study found that women with the highest levels of magnesium had a 77% lower risk of sudden cardiac death compared to women with the lowest levels.*

And yet another study, a highly regarded meta-analysis, concluded definitively that getting enough magnesium lowers your chance of experiencing multiple cardiovascular risk factors.*

Given magnesium’s proven ability to protect cardiovascular health, you might be alarmed to realize that by some estimates, up to 3 in 4 adults aren’t getting enough, which means chances are good that YOU could be at risk.*

So please keep reading, because it’s incredibly easy to fix a magnesium deficiency with the high-quality supplement with the right form of magnesium and right dosage.

And in doing so, you’ll immediately understand what all the hype around magnesium is about. You’ll feel better, be more relaxed, enjoy better sleep, and over time, likely see just about every aspect of your health and wellbeing improve including your heart health, blood pressure levels and more!

5 Reasons You Need Magnesium to Thrive

An essential mineral and cofactor in over 300 biochemical processes, magnesium supports the health of nearly every system in the human body. Magnesium helps maintain heart rhythm, regulate blood pressure balance, build strong bones, promote nervous system and muscle health, and is essential to energy production.

Without enough magnesium, your health will inevitably suffer. Yet because its symptoms are commonly attributed to other causes, magnesium deficiency often goes unrecognized.

Conversely, it’s truly amazing what can happen when your cells are properly fueled with plenty of magnesium!

Here are five ways this “miracle mineral” improves your health:

1. Protects your heart and slashes your risk of sudden death.
It helps muscles relax and contract properly and has been shown to help regulate heart rhythm. Magnesium also supports healthy blood pressure and circulation.****

2. Quickly dissolves stress and tension.
Calms nerves and muscles, increases resilience to stress, supports healthy brain function and improves mood by regulating neurotransmitters in your brain and nervous system.***

3. Helps you get restful sleep.
Magnesium assists in regulating the nervous system, ensuring proper brain chemistry as your body prepares for sleep. It also helps regulate key hormones that help you fall—and stay—asleep.*

4. Boosts energy and fights fatigue.
Magnesium is perhaps the most important mineral involved in the body’s energy production processes of making ATP, which is the primary energy source of every cell.*

5. Builds strong, healthy bones.
Magnesium is an important component of strong, healthy bones. Studies have shown a correlation between higher intakes and higher bone mineral density.*

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Are YOU Magnesium Deficient?
Here’s What You Need to Know

With up to 75% of adults impacted, chances are you could be suffering from a magnesium deficiency and not even be aware of it. Worse yet, it is very likely your doctor may miss it!

One telltale sign that your magnesium levels are low is tension—physical or mental. Anything in your body that feels tense, agitated, tight, cramped or stiff can be a sign of magnesium deficiency.

Magnesium helps blood vessels and muscles (especially your heart) contract and relax in a healthy manner, which is part of why it’s so critical to cardiovascular health. It also supports relaxation and restful sleep.

For some people, magnesium deficiency is “silent,” but for others, it can cause a host of symptoms including:*

• Aches and pains
• Muscle tension or spasms
• Difficulty sleeping
• Stress and anxiety
• Irritability or mood swings
• Heart irregularities
• Fatigue or weakness
• Headaches
• Brain fog and memory problems
• Constipation
• Food cravings—especially for chocolate

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If you have any of these symptoms—and especially if you have several of them—it’s time to consider boosting your magnesium levels with the right type of magnesium supplement.

Why Are Up to 75% of Adults Not Getting Enough Magnesium?

The main reason why so many adults have low levels of magnesium is that most of us are not getting enough of it in our diets.**

Magnesium is found in foods like leafy greens, whole grains, nuts and seeds. But it’s increasingly difficult to get enough magnesium from dietary sources even if you are a healthy eater due to mineral depletion in our soils.

As a result, most of us aren’t getting the magnesium we need from our diets which makes supplementation imperative.

Stress can also contribute to magnesium deficiency. When we’re under stress, the body moves magnesium out of the cells to regulate the stress response which leads to magnesium depletion. This is a vicious cycle, because as our cellular levels of magnesium decline, we are less able to handle stress.

Another reason many adults are suffering from low magnesium levels is that most doctors don’t catch this deficiency since it isn’t easy to test for because less than 1% of your body's magnesium is found in the blood, making it nearly impossible to diagnose using standard lab tests.*

In addition, alcohol, caffeine and many commonly prescribed medications significantly deplete magnesium levels in the body.

Unfortunately, many people—even many doctors—never recognize the symptoms, and this is why this vital mineral deficiency is frequently overlooked, sometimes with tragic consequences.

In a large study evaluating over 14,000 participates between the ages of 45-64 over the course of 12 years, researchers observed that those with the lowest magnesium levels had a 40% increased risk of sudden cardiac death compared to those with the highest levels.*

How Magnesium Protects Your Cardiovascular Health

Magnesium supports the healthy function of muscles, including your heart. It helps muscles relax and contract properly and it helps regulate heart rhythm.

Magnesium also supports healthy blood pressure and circulation. It helps regulate blood pressure by supporting the enzymes in the endothelial lining of blood vessels that make nitric oxide, a key compound that controls dilation and relaxation.

One notable double-blind, placebo-controlled clinical study examined the effects of magnesium supplementation (300 mg/day for 12 weeks) on blood pressure levels in healthy adults and found that magnesium lowered both systolic and diastolic blood pressure substantially (-17 and -7 mmHG respectively).*


How Magnesium Benefits Your Brain

As the “relaxation mineral,” magnesium is critical to the health of your brain and nervous system. It calms nerves and muscles, supports healthy brain function and improves mood by regulating neurotransmitters.

Magnesium has been proven to regulate the receptors that play a critical role in learning, memory, decision making and mood. Without sufficient magnesium, these receptors become hyper-excitable, leading brain cells to become overstimulated.

One large study that examined data from 5,700 adults, researchers noted a statistically significant relationship between magnesium intake and anxiety issues.*

Another study found that magnesium deficiency was associated with frequent emotional stress in women, including symptoms like irritability, fatigue and sleep problems.

The Good News? Taking the RIGHT Magnesium Supplement
Can Quickly Correct a Deficiency

In my clinic, I’ve seen how quickly supplementation with high-quality magnesium can correct a deficiency and improve nearly every aspect of health.

There are several forms of magnesium, and if you end up taking the wrong form, you could end up wasting your money—and missing out on the opportunity to dramatically improve your health.

Many of the most popular types of magnesium are poorly absorbed and as a result can have an unwanted laxative effect.

Here are the types I recommend avoiding:

Magnesium Oxide:
One of the most widely used forms of magnesium (because it’s cheap), magnesium oxide’s poor absorption can have a strong laxative effect.

Magnesium Carbonate:
This nearly insoluble form of magnesium is often used in over-the-counter antacids and can have a laxative effect if taken daily.

Magnesium Citrate:
While generally better absorbed than the two previously mentioned forms of magnesium, magnesium citrate still can often cause loose stools and digestive upset. This form is often used at high doses to clean out the colon prior to a colonoscopy.


The form of magnesium I recommend the most to my patients is magnesium glycinate. It’s gentle on the digestive system due to its high absorbability and delivers magnesium effectively to your cells without the laxative effect other magnesium supplements are known for.

Magnesium glycinate is chelated, which means that the magnesium mineral is molecularly bound to the amino acid glycine. This unique pairing of magnesium to an amino acid makes it significantly more absorbable—and more effective.*

Glycine also provides unique benefits that support magnesium’s relaxing effects and cognitive benefits. Glycine helps maintain neurotransmitter balance in the brain and supports a healthy, relaxed nervous system and enhanced response to stress.*

In my experience, magnesium glycinate is by far the best form to take to correct a deficiency, reduce your cardiovascular risk, and improve your overall health. It’s also uniquely effective for reducing stress and anxiety and promoting a calm yet energized mental state. Taken before bed, magnesium glycinate works much better than other forms of magnesium to help you enjoy more restful sleep.*

The Magnesium Supplement
That I Recommend to My Patients

For years, my patients struggled to find a high-quality pure magnesium glycinate at my recommended dose for a reasonable price. So, I set out to create a solution that would make it easy for anyone and everyone to get the powerful and often lifechanging benefits of magnesium.

Fortunately, in addition to running my practice, I serve as Chief Science Officer for Durable™, a cutting-edge dietary supplement company that I co-founded with my good friend Josh Corn, who has been a leading natural health advocate for over 20 years.

Together we created a new, convenient, affordable magnesium glycinate supplement called Durable MAGNESIUM™.

Unlike most of the magnesium supplements available on the market, which contain blends of multiple, often inferior forms of magnesium, Durable MAGNESIUM provides 100% pure, premium grade magnesium glycinate. It’s GMO-free, vegan, gluten-free and soy-free.

During production, manufacturers must use flow agents to allow the magnesium to properly flow through the encapsulating machines. However, many flow agents can inhibit absorption and even worse, be potentially toxic.

In contrast to most magnesium supplements on the market, Durable MAGNESIUM uses only natural rice fiber as a flow agent to enhance absorption and deliver ultimate purity and potency.

And, instead of cheap and potentially toxic plastic, it comes packaged in sustainable, 100% non-toxic amber glass bottles to preserve freshness and potency.


Here’s Why Durable MAGNESIUM Is Superior

Here are six reasons why I recommend Durable MAGNESIUM to my patients, and why I'm confident that it’s simply the best magnesium supplement out there:

1) A Pure, Research-Based Dose:
Durable MAGNESIUM is a potent formula that provides a full 300 mg dose of 100% pure magnesium glycinate. This is the level shown in the research to have the greatest impact on your cardiovascular system and blood pressure, as well your brain, bones, stress, sleep and overall health.

2) Highly Absorbable Yet Gentle:
Since Durable MAGNESIUM features ONLY the highly absorbable glycinate form of magnesium that is gentle on your stomach, instead of a blend of different forms like most other products, it won't cause any unpleasant and bothersome laxative effects at the recommended dose.

3) Extra Support for Relaxation:
Another benefit is the fact that Durable MAGNESIUM features 100% magnesium glycinate, the form of magnesium which helps calm the nervous system and promote relaxation.

4) Convenience & Value:
Most supplemental magnesium comes in big chalky tablets or inconvenient powders. Durable MAGNESIUM comes in easy-to-swallow veggie capsules (just 2 per day!) packaged in sustainable, non-toxic amber glass. It’s also remarkably affordable – as low as $15.95 for a 60-count bottle containing a full month’s supply.

5) Made in the USA for Quality You Can Trust:
Each ingredient in every Durable formula is carefully sourced from the most trusted companies and certified for purity and potency using independent testing labs. And Durable MAGNESIUM is manufactured here in the U.S. to pharmaceutical-grade standards in a state-of-the-art FDA inspected facility.

6) Free Shipping & Free Return Shipping:
I’m on a mission to help people improve their lives with clinically proven ingredients that deliver results with nutritional supplements that are convenient and provide great value. Durable MAGNESIUM is backed by our full, one year, any reason guarantee, with free return shipping. That means it’s completely risk-free to try.

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With Durable MAGNESIUM, You’ll Feel the Benefits Fast

Depending on your current magnesium levels, you can expect to feel some benefits quickly. You might notice that you feel calmer and less stressed or tense. If you take it before bed, you’ll likely experience better, more restful sleep.

Here's what you can expect:

• Improved overall cardiovascular health
• Healthier blood pressure levels
• A calmer, less stressed mental state
• Reduced muscle tension and cramping
• Better, more restful sleep
• More energy throughout the day
• Stronger, healthier bones


Like most nutritional supplements, Durable MAGNESIUM will take time and consistent use to build up in your system to achieve maximum effectiveness. Trying it for 3 months to start gives you the chance to experience the maximum benefits at an excellent value.

With such wide-ranging benefits, Durable MAGNESIUM is truly a smart investment in your health. I’ve seen firsthand how effectively it works with my patients. And now I’m inviting you to put it to the test yourself and see the difference it will make for you too.

And with our 100% satisfaction guarantee, you can give it a complete personal test run without risking a penny!

Dr. Kevin Passero is a leading functional medicine expert and practicing naturopathic physician† on a mission to empower people to take control of their health. Through his two popular clinics in the Washington, DC metro area, he’s helped thousands of people find the root causes of their health imbalances and recover their energy, vitality, clarity and resilience. Dr. Passero blends cutting-edge diagnostics with proven natural therapies to help his patients get results. He formulates every Durable supplement drawing on his over 20 years of clinical experience and the latest scientific research. Outside of work, you can often find him enjoying the outdoors with his family.

†Dr. Kevin Passero is a licensed Naturopathic Physician in the District of Columbia and licensed Naturopathic Doctor in the State of Maryland.

General Disclaimers: The information contained above is for general consumer understanding and education, and should not be considered or used as a substitute for medical advice, diagnosis or treatment. This product is not an alternative to any prescription drug. If you are currently taking a prescription drug, consult your doctor before making any changes. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Testimonial results not typical. Customers may have received a gift certificate after submitting their testimonial. All contents Copyright by Perpetual Health, LLC, dba Durable. All rights reserved. Republishing of Durable content without written authorization is strictly prohibited.

*Statements on this website have not been evaluated by the Food and Drug Administration. Any products discussed or advertised are not intended to diagnose, treat, cure or prevent any disease. Testimonial results are not typical. Customers may have received a gift certificate after submitting their testimonial. If you are pregnant, nursing, taking medication, or have a medical condition, consult your physician before using any dietary supplement.